A Choose Your Own Adventure

Chapter One

What kind of nonprofit are you?

i

Chapter Two

What size is your organization?

ii

Chapter Three

What challenges do you think video can help with?

iii

Your Story

The Next Page

See the Work

Want to brainstorm?

Page 86

Hiring In-House

If you're considering hiring a video person in-house — great! That individual may be able to handle many things, from script development and conceptualization to filming to editing. We recommend looking for someone with solid production and editing skills, who can follow the direction of your marketing lead — their tactical skills can go a long way.

Your marketing team may be able to handle the strategic video communication piece themselves, or they may engage an outside producer for larger projects, who partners with the in-house videographer.

This may go without saying, but if you don't have internal marketing leadership, don't hire a video person.

Ready to talk this through?

One More Page

The Cheat Sheet

Page 237

Agency vs. Production Firm

We love PR and marketing agencies, and if you're working with one, they may encourage you to hire their video people. Full disclosure: Zinnia Films staffers might be their video people! Maybe they have one or two people on staff, maybe it's a combination.

The key question to ask is: what's the capacity of the team? Is the work being produced internally or through a production partner, and how does that affect cost, communication, and access to the creative team?

Knowing this, and getting comparative quotes and samples, is important. We always encourage organizations to vet us against our friends in the industry too, because sometimes chemistry is chemistry.

Would you like to turn the page on the next chapter?